Masterclass

October Sessions

with Gabe Arnold

Welcome to The Sales Content Formula

Session 1 Mapping Out Your Content Plan
Session 2 Creating Your Target Audience Worksheet
Session 3 Set Up Your Pricing Module, Key Words and Email Map
Session 4 Effortless Content Creation                                     Session 5 Maximizing the Value of Each Piece You Create

Resources for this Masterclass include: a Workbook => Download

Gabe Arnold is the founder and Chief Pencil Sharpener at CopywriterToday.net, a subscription-based article writing service.
In his early 20s, Gabe saw his construction business hit by the downturn in the real estate market to the tune of a $1 million bankruptcy.

Learn more at: CopywriterToday.net

Follow Gabe on Social Media:
Facebook: https://www.facebook.com/gabearnold
LinkedIn: https://www.linkedin.com/in/gabearnold


Enjoy the Masterclass

Session 1 - Mapping Out Your Content Plan

In this Session You'll learn: 

  • The key to success in content marketing is consistency and high quality content.
  • Content Marketing is one of the most powerful tools at your disposal.
  • People's success comes, when you don't give up on your ideas when you consistently work on them when you're willing to invest time, like you are here today.
  • Creating content is hard and it's challenging, because most people don't have a system for idea creation.

Session 2 - Creating Your Target Audience Worksheet

In this Session You'll learn: 

  • You have to know what the audience wants, basic description, ages, genders, location of my target audience and their income.
  • Understand what your target audience may be going through and what they've experienced.
  • Build an empathy map and know what your audience’s goal is, what they love, fears and their interest.
  • You have to come from a place of service, make the world a better place and help people and so you always write in what you know, why you are doing this?
  • Know your actual competitors, make some research and know what other people are talking about, understand where your audience fits.

Session 3 - Set Up Your Pricing Module, Key Words and Email Map

In this Session You'll learn: 

  • Provide a price model for your product and your service and why you are pricing it with that range and what they get with that price develop a value ladder.
  • You can speak to your prospects in an effective manner that they'll connect with and how you want to represent your services, your business and your product using the Marketing Voice.
  • It's about mapping out where you want to be, like what's kind of the ultimate thing that everybody needs to know, if they want to work with you.

Session 4 - Effortless Content Creation

In this Session You'll learn: 

  • Content System
    - Empathy opener
    - Content
    - Your call to action
  • You can learn empathy by thinking about what your prospect is really experiencing and what it's like to be that.
  • Share from the heart, share your real experiences, what you've done, what you know, how you can help and what their life can be like if they're working with you, or using your product or service.
  • Be clear, say if you want to achieve this benefit or result, then do this, tell them what to do next, provide and recommend the solution in the process.
  • Read and review from forums if you don't really understand the audience very well search for basic terms and start looking for people that are having conversations.

Session 5 - Maximizing the Value of Each Piece You Create

In this Session You'll learn: 

  • You can use that one piece of content that you wrote multiple times and make it more successful and more impactful. Multipurpose your content so that it really has an impact in multiple different channels.
  • In order to be successful in sales, you have to focus on building relationships.
  • If you invest in the relationship with your audience, by consistently putting content out there, that you’re going to be able to make an impact on their lives, and they're going to want to work with you.
  • Open your mind to the fact that there are so many different ways that you can create value from this content and multiple places to distribute it.
  • When you write your ideas, block your calendar, honor that time, make it serious, make that time sacred so that you can create great content.

Q & A  / Hot Seat Session

Waiver | Terms and Disclaimers